BizAv Insider · Annual Buyer's Guide 2026/2027
Independent scores for all six major private aviation programs. Real cost modelling. The 1,024-profile buyer analysis. Written entirely for the person making the purchase decision, not the person trying to sell them something.
Who this guide is for
Most private aviation buyers share the same problem: they are making a six-figure decision with information provided by people who earn commission on the outcome. This guide exists to change that.
A broker has sent you three options. They all look similar. The pricing is confusing. You are not sure what questions to ask, and you suspect the terms matter more than the headline rate.
The guide gives you: the eight cost layers that turn a $9,500/hr rate into a $14,200/hr all-in cost, the 15-item pre-signing checklist, and the 10 questions operators hope you never ask. You will go into that negotiation differently.
You have been on the same program for one or two years. The peak surcharges were higher than expected. Availability on specific dates was a problem. You want to know whether the grass is genuinely greener elsewhere, or whether you are making a lateral move.
The guide gives you: independent scores across eight dimensions for all six major programs, the 1,024-profile analysis that shows which program wins for buyers with your flying pattern, and the 2027 outlook chapter covering what to watch before committing to another term.
The fractional sales process is long, detailed, and run entirely by people with a financial interest in you signing. You are being told the benefits. You want someone to tell you the trade-offs.
The guide gives you: independent fractional program profiles for NetJets and Flexjet with scored verdicts, the crossover cost model showing at what flying volume fractional beats jet card and ownership, and the full deposit risk analysis most buyers only encounter after they have signed.
Someone has told you that at your flying volume, ownership makes more financial sense than fractional. You are not sure whether that is true, and you do not have an independent model to test it against.
The guide gives you: a full ownership cost model across three aircraft types at three flying volumes, the pre-owned vs new decision framework, and the Part 91 vs Part 135 operational breakdown. Chapter 7 is written specifically for buyers at this stage.
You are responsible for the decision but not necessarily the end user. You need to demonstrate due diligence, understand the tax treatment, and procure terms that protect the company, not just satisfy the traveller.
The guide gives you: Chapter 6, written specifically for corporate and institutional buyers: governance framework, tax and FET considerations, duty of care requirements, the corporate procurement checklist, and a format designed to support internal sign-off.
You have a program you are broadly happy with. But costs have crept up, the peak surcharge calendar seems longer than it used to, and you are not certain your broker has ever shown you all the options.
The guide gives you: the Nicholas Air finding. A program that wins for 10% of buyer profiles on independent analysis while being systematically absent from broker recommendations. If you have never been shown it, now you know why.
What's inside
The guide covers the full purchase journey, from understanding the market to signing a contract you actually understand.
The headline finding
From the 1,024 buyer profiles analysis
are better served by a program most brokers never recommend. Nicholas Air wins for 10% of buyer profiles in our independent analysis, scoring higher than both Wheels Up and VistaJet on domestic routes, while being systematically absent from broker shortlists. The reason is not that it is a worse product. It does not pay broker referral fees. That is the transparency gap this guide exists to close.
How the 1,024 profiles split
BizAv Insider independent analysis · 1,024 unique buyer profiles scored across 5 dimensions · No operator has reviewed or approved these results
Not on the website
The analysis below does not appear anywhere on bizavinsider.com. It is only in the guide.
No operator has funded, reviewed, or approved any part of this guide. No program has paid to be featured. No broker has seen the verdicts before publication. Every score, every verdict, and every data point in this guide is independent editorial judgment.
Industry research in private aviation sells to operators for thousands of dollars per report. It studies buyers to help operators sell to them. This guide does the opposite.
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BizAv Insider Annual Buyer's Guide
2026/2027 · First Edition · 72 pages
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